Building a brand that showcases your values and personality, while speaking to your core audience can be a daunting task. Our approach to brand development starts with extensive research; getting to know your customers, your competitors, the brands your clients buy.
A brand is more than just a logo - it's the way you onboard a client, how you communicate and how you present your business.
With over 15 years of experience researching and designing for consumer needs across many industries - our understanding of your audience & their wants can be drawn from our interviews with nearly 3000 consumers at various stages of the purchase cycle.
Mapping out your ideal client personas and their customer journey with your brand is key to you understanding who you are marketing towards, how you service them and ultimately what they need from your company.
A brand audit can be conducted at any time (and even as a singular engagement) and gives us a full picture of how your brand is being perceived by your clients. We'll review your branded elements, website, social media, marketing & advertising materials as well as your competitors. The output from the audit is a research report that contains the findings as well as recommendations & opportunities for refinement to your brand.
One of the most important elements of your branding, the logo design is the encapsulation of the overall brand in one singular element. We pride ourselves in getting to know you and your clients in order to create a logo & corresponding brand guideline that speaks to your audience and tells a unique story (no design templates here!).
Crafted through our research process and drawing inspiration from many different art periods, styles and references, you'll be heavily involved during the creation process for your logo & branding design.
The possibilities are endless for branded elements to support your business, from business cards and personalized stationery to packaging, clothing, email templates & social media posts. Each element continues your brand messaging and moves your clients & potential leads along your sales funnel.